Pele Newell, a London-based creator, gained fame during lockdown and revamped his social media presence in October 2022, earning 285k TikTok and 112k Instagram followers. Known for bold fashion and limitless creativity, he excels as a director, photographer, and editor, producing stunning content. His portfolio includes ad campaigns for Nike, Sky, ASOS, and collaborations with Maison Margiela, Valentino, and Dolce & Gabbana. Over eight years, Pele has mastered video and photography, shaping trends online and offline.