Pele Newell, a London-based creator, known for bold fashion and limitless creativity, he excels as a director, photographer, and editor, producing stunning content.

His portfolio includes ad campaigns for Nike, Sky, ASOS and collaborations with Maison Margiela, Valentino, and Dolce & Gabbana.

Over eight years, Pele has mastered video and photography, shaping trends online and offline.